During the National Day holiday, Jilin Province's cultural and tourism market offered rich supply, maintained stable order, and continued to unleash consumer vitality, with scenic area formats constantly innovating.

The Museum of the Imperial Palace of Manchukuo launched the "Lofty Monument - Photo Exhibition Commemorating the 90th Anniversary of the Victory of the Chinese Workers' and Peasants' Red Army's Long March," receiving 166,000 visitors, with single-day attendance on October 2 hitting a new record high. Changchun Zoo and Botanical Garden presented over 100 Journey to the West-themed performances, welcoming 276,000 visitors.

Liuding Mountain Cultural Tourism Zone organized 200 guzheng performers playing "My Motherland and I" in unison, receiving 58,000 visitors. Jilin City Beishan Scenic Area hosted the "Glorious Birthday · Joyful Beishan" event, attracting 343,000 visitors. Liaoyuan Zoo and Botanical Garden carefully planned a cute pet parade series, receiving 94,000 visitors.

Xinmin Street carried out the "Xinmin Renews to Celebrate the Birthday" themed event, receiving 835,000 visitors. Siji Nanhe staged the "Mountains and Rivers Dream" National Day special song and dance performance, averaging 40,000 visitors per day.

Changbai Mountain Enduli offered exciting performances every evening, with special fun stamp-collecting activities during the National Day holiday, receiving 95,000 visitors. Changbai Mountain Cloud Top Market brought together diverse offerings including food, cultural creative products, leisure, entertainment, and folk experience, receiving 108,000 visitors. Bohai Ancient Town launched the "Ancient Charm Bohai · Homeland Celebration" event, staging over 150 performances daily, receiving 82,600 visitors. Tonghua Old City · Longxingli held its second music festival, presenting the red immersive interactive drama "The Key in the Iron Box of Longxingli," with visitors exceeding 267,000. Baishan Millennium Cliff City launched a 7-day immersive carnival series, accumulating approximately 60,000 visitors.

The G331 Border Tourism Corridor welcomed a peak in self-driving traffic. Tourism stations, parking areas, and cultural tourism projects operated by the Provincial Tourism Development Group accumulated 92,000 visitors, a year-on-year increase of 76%. The G331 Ji'an section saw 55,500 vehicles, up 49.6% year-on-year. Of the 160 hotels under key monitoring in Ji'an City, over 50 achieved 100% occupancy for five consecutive days. Goguryeo Cultural Relics and Historic Sites Tourist Scenic Area and Yalu River National Gate Scenic Area both set new historical highs for visitor numbers and operating revenue during the same period.

Tumen National Gate Port Scenic Area carried out the "Singing to Welcome National Day · Performance Shining at the National Gate" themed event, receiving 45,000 visitors, a year-on-year increase of 88%. Longjing Hailantai Korean Ethnic Folk Resort hosted the "Hailan Elegant Charm · Ceremony of Unity" national-level intangible cultural heritage exhibition, receiving 107,000 visitors.

Cultural and museum venues along with exhibitions and performances continued to rise in popularity. Yunshan Art Museum officially opened on October 2, with the "Remembrance and Echo - Anti-War Themed Works Exhibition from the National Art Museum of China Collection" simultaneously unveiled, having already received over 14,000 visitors. Provincial Library launched the "Jilin Library Has an Appointment · Enjoy Reading National Day" event. Provincial Natural History Museum launched the new exhibition "All Things Grow Together · Five Colors of Jilin."

Gold Museum used "Golden Soul" as its theme, systematically displaying the century-old history of gold mining and smelting through physical objects, text and images, and scene restoration. Yanbian Museum presented Bohai Kingdom costume immersive situational performances, receiving 87,000 visitors, a year-on-year increase of 26.6%. Siping Campaign Memorial Hall carried out National Day knowledge popularization, the "Listen to Songs and Identify Red Songs" nostalgic challenge, and the "Singing Praises to the Birthday" mass chorus series.

Festival events were rich and colorful. During the National Day holiday, the province launched diverse artistic performance activities, with traditional opera, elegant concerts, classic dramas, parent-child performances, and benefit performances taking turns on stage. Jilin Province Concert Hall staged the "Glorious Chapter" National Day special symphony concert, praising prosperous China with moving melodies. Changchun Workers' Cultural Palace presented the "My Motherland and I" classic works concert. Changying Concert Hall presented the "Swordsman" classic audiovisual works concert.

Changchun Lotus Island Film and Television City meticulously created an all-weather, full-coverage performance matrix, with the processional drama "Parade Defending the Nation," the large-scale anti-Japanese war live-action drama "Anti-Japanese United Army," and other programs taking turns, with non-stop excellent shows, receiving 37,000 visitors during the holiday.

The Bangzhongbang · Changchun Super Concert and the Longxingli Second Music Festival were staged in Changchun and Tonghua respectively. Children's dramas "The Adventures of Pinocchio" and "The Queen's New Clothes," the Gold Garden Anime Game Carnival, and the fantasy anime stage play "Wonderful Mengke's Magic Song and Dance Festival" welcomed young audiences from all over the country. Liaoyuan City carried out the "Golden Autumn Roaming Liaohe Source" themed National Day event. Meihekou Zhibei Village launched its "National Day Theme Event," with the village entrance band playing and singing classic old songs, and tourists actively participating.

The cultural tourism chain fired on all cylinders. Ctrip online travel market data showed that ticket purchases at cultural tourism venues across the province increased 25.6% year-on-year, inbound tourism visits increased 10.4% year-on-year, and inbound tourism ticket consumption increased 118.9% year-on-year. Meituan data showed that in Changchun's main cultural tourism consumption scenarios, dining increased 9.5% year-on-year, and accommodation increased 18.5% year-on-year.

Zhelv Songhua Lake Resort, along with the two nighttime cultural tourism cluster areas Zheyoushan and Qilehui, accumulated 570,000 visitors, a year-on-year increase of 22%. Jilin City's Century-Old Commercial Street Henan Street received 75,000 visitors, a year-on-year increase of 75.8%.

Xianren Bridge Hot Spring Scenic Area saw visitor numbers increase 400% year-on-year. Key hotels in Tonghua's urban area generally maintained occupancy rates above 75%. Yanbian Prefecture successfully held the "One Fish, A Hundred Flavors · Fresh Autumn" 2026 Yanbian Cultural Tourism Food Season, with pollack as the core IP, carrying out a national cooking competition, a hundred-fish banquet, and other events, inviting dealers from all over the country for business negotiations.

The National Day holiday concluded successfully. Jilin's autumn atmosphere is rich, and everyone is sincerely invited to journey to the northern golden autumn and encounter the beauty of the season.