Movement Alert｜TRIP.COM-S Rises 3.24% in Regular Trading, Holiday Travel Demand Recovery and Bullish Rating Boost

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On October 9, TRIP.COM-S rose 3.24% in regular trading, trading at HKD 305.60, with a turnover of HKD 208 million. The move followed Citi's latest research note, which highlighted that the combined Mid-Autumn Festival and National Day holiday period reshaped travel patterns, with overall holiday demand steadily rising and cross-province trips accounting for approximately 82% of total trips during the Golden Week, signaling longer-distance travel preferences. Citi maintained a Buy rating on TRIP.COM-S with a target price of $61. Multiple institutions view OTA sector valuations as near historical lows, while Trip.com's international business and AI-driven growth potential are expected to gradually materialize.

Trip.com Group Ltd is a global travel service provider with brands including Trip.com, Ctrip, Skyscanner, and Qunar. Its one-stop travel platform connects users and ecosystem partners, offering accommodation booking, transportation ticketing, tour packages, and corporate travel management.

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