MINISO's YOYO Hits 1 Billion Yuan GMV in First Three Quarters

Deep News

Oct 08

According to information disclosed by MINISO Group Holding Limited (NYSE: MNSO), as of October 1, 2026, the company's first proprietary artist IP, YOYO, surpassed 1 billion yuan in gross merchandise volume (GMV) during the first three quarters of the year.

Since the launch of its first product in June 2025, YOYO has entered 53 countries and regions worldwide, making it one of the fastest Chinese original IPs to achieve large-scale overseas expansion.

YOYO recently made its second appearance at Paris Fashion Week, wearing a limited-edition Jingdezhen ceramic dress, bringing Chinese design to the global runway.

Ye Guofu, founder of MINISO Group Holding Limited (NYSE: MNSO), stated that YOYO has validated the company's strategic capability as a "world-leading IP operation platform." MINISO Group Holding Limited (NYSE: MNSO) will help more Chinese original IPs achieve scale and speed in the global market, driving Chinese culture to become a new trend in global cultural consumption.

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