On the evening of October 9, the award ceremonies for the 35th China TV Drama Feitian Awards and the 29th National TV Arts Starlight Awards were held.

As the red carpet naming sponsor of this year's Feitian Awards, DAMAI ENT's designer toy brand LUCKY LOOP appeared on the red carpet, with its original IPs DaXi and ECHOA interacting on site with numerous film and television creators.

It is understood that this is the first time a designer toy IP has appeared on the Feitian Awards red carpet.

DAMAI ENT stated that, moving from music festivals to a television arts gala, the appearance of DaXi and ECHOA on the Feitian Awards red carpet further expanded the offline presentation scenarios for LUCKY LOOP's original IPs.

It is reported that, as an important extension of DAMAI ENT's "real-world entertainment" strategy in the IP consumption sector, LUCKY LOOP plans to continue advancing original IP development and product updates, and to increase opportunities for interaction between original IPs and consumers through stores, performances, cultural events, and other scenarios.